“The manner of giving is worth more than the gift”
Successful client relationships can include numerous factors, but one of the most overlooked methods of showing your preferred clients that you care is to send them a gift – a present you know will mean something to them. This is a kind hearted simple message which works leaps and bounds.
What is Corporate Gifting?
Corporate gifting is on the rise in recent times. It has shown a lot of shift in thinking in the way people think of this as an idea, a way to think to increase a professional bond.
It is an act as a practice of creating a touch point with employees, clients, or prospects through the use of a gift – whether giving a physical item such as a practical gift piece, an edible treat, or personalized accessory item like a fragrance, a non-physical gift such as an perfume store eGift card or an experience (such as concert tickets).
Corporate Gifting – is it a requirement?
“The best things in life are simple”
A gift is always a happy moment. Receiving a gift is a powerful experience. It creates a sense of connection to the giver and can create positive associations to the receiver. Companies and marketers have long relied on the power of gifting to secure better relationships with potential and existing clients, to show appreciation for their business. When used as part of your overall marketing or employee retention efforts, gifting can be very effective in terms of ROI and satisfaction (maybe a gift, a personalised gift or even a gift card)
Can sending gifts to clients help?
Consider it as a marketing strategy! Companies in this manner make it a point to keep in contact with the clients. This can be in various formats, maybe via an email to keep updating them, maybe via small token of appreciation. These simple methods are known as ‘drip campaign’ in which companies make sure they keep touching their customer base via email to nurture the relationship and encourage future businesses. Certain benefits come from this constant contact. The same principle holds true in corporate giving. Here are four, specific reasons you need to send gifts to your clients on a regular basis:
- STAYING IN TOUCH CAN HELP KEEP THE RELATIONSHIPS OPEN
We just discussed the drip campaign? When you as a receiver, your gifts arrive, it opens up the lines of contact. The client will most likely reply, providing you the opportunity to discuss the on-going business needs and solutions. Perhaps you sent your client a gift hamper on her birthday, but that hamper will likely sit on her desk for days, keeping you and your business in the front of her mind. Need help for a gift hamper for him / her, visit here.
- GIFTING BRIDGES DIVIDES
The world is a very small place with the ever growing human technology. Regardless of where you are geographically speaking from, you can send gifts to your clients that make them feel close even when you may be on separate continents.
- PERSONALIZED GIFTING HELPS REINFORCE YOUR BRAND VALUE
If you value your brand, show those who chose to do business with you that your brand stands for relationships, thoughtfulness, and going the extra mile. Many corporate gifting services allow for customisable branding, which means your business branding can accompany the warmth felt by the recipient in your gift. Thinking of personalizing something for your customers, have a look at what we offer in personalisation for you at TRU PERFUMES
- GIFTING SETS YOU APART FROM THE COMPETITOR COMPETITIONS
You are not the only company who deals with a clientele base. There are many companies who have a clientele base of their own. But gifting may help you be their favourite. People do business with those they know and like. Sending a thoughtful gift is the perfect way to keep your business up as a preferred partner for clients.
For best ideas, place your corporate gift giving in the hands of a professional company like TRU PERFUMES. Visit our website to see how we can serve you and your requirements!
